The eventflo team brings together a powerhouse of entrepreneurial spirit, deep event industry expertise, cutting-edge technical skills, and strategic guidance from proven advisors. We are passionate about revolutionizing the event experience and driving the success of the eventflo platform.
Founders
Mark Middo - Co-founder & Chief Executive Officer
- Tech Visionary & Crypto Pioneer: Mark is a serial entrepreneur known for his uncanny ability to identify and capitalize on emerging trends. From the early days of Bitcoin, where he built his own mining rig, to the forefront of blockchain innovation with eventflo, Mark’s passion for tech-driven solutions has always been his driving force.
- Scale Specialist: With a knack for scaling businesses, Mark has successfully built and grown several ventures, including the standout success of Reminisce, one of Melbourne's most beloved house music festivals. His unique blend of technological expertise and business acumen has consistently driven brand growth and event success, making him a key asset to eventflo’s strategic vision.
Corey Topp - Co-founder & Chief Marketing Officer
- Festival Marketing Maestro: Corey is a social media expert, digital advertising wizard, and the driving force behind the explosive growth of Reminisce into a beloved Australian festival. He'll be spearheading eventflo's marketing efforts, harnessing his deep industry connections and proven strategies.
- Event Marketing Gun: Corey brings a wealth of experience from his successful event marketing agency, where he's generated over $100M in sales for clients through his cutting-edge campaigns. This expertise will be instrumental in positioning eventflo as the go-to platform for event creators and therefore expanding FloCoins value.
Key Team Members
Adrian Chan
Chief Technology Officer | Blockchain Architect
A leading AI and blockchain expert, Adrian has founded multiple VC-backed ventures and advised companies like Qantas, Australia Post, and CommBank. As an investor and technologist, he is driving eventflo’s technical innovation, ensuring its blockchain infrastructure is cutting-edge, scalable, and built for mass adoption.
Samir Rafiq
Chief Operating Officer | Former DHL Head Of Digital
With over 15 years of experience, including at DHL, Samir has managed large-scale AI and robotics rollouts. He has successfully overseen complex projects exceeding $1BN, making him an expert in high-tech operations, logistics, and infrastructure—critical to scaling eventflo’s global expansion.
Calum Buchanan
Chief Financial Officer | Former Elbaite Finance Director | MBA | CPA
A blockchain finance expert, Callum was the head of finance at Elbaite, a leading crypto exchange before founding an advisory firm specializing in Web3, digital assets, and decentralized finance. Now as eventflo’s CFO, he ensures financial strategy, tokenomics, and blockchain integrations are built for long-term scalability and adoption.